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2024 ・ B2B SaaS ・ Desktop
Designed a scalable onboarding experience that improved user activation and accelerated time-to-value for new and returning Confluence customers.
DROP-OFF RATE
USER ACTIVATION RATE
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2022 ・ Fintech ・ Desktop
Reduced checkout flow from six steps to three, minimized manual form entry for returning users, and reduced shopping cart abandonment.
CART ABANDONMENT
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2021 ・ eCommerce ・ Desktop
Optimized account linking settings used across Nike digital platforms, improving trust, clarity, and completion rates for connected membership management.
FASTER UNLINK
2020 ・ B2C ・ Desktop ・ Mobile
Designed the end-to-end consumer and merchant experience for a community-based startup connecting people, businesses, and communities through video-first discovery.
AVG SESSION TIME
FUNDING RAISED