Role: Product Designer Duration: 10 months Team: (PM, Eng, Research, etc.) Company/Product:
Problem
New Confluence users face too much friction when getting started. The setup process feels long, complex, and the value of the product isn’t immediately clear. As a result, many users drop off before they experience its full potential. Despite Confluence’s strong feature set, onboarding data showed critical friction points. Users were signing up, but were failing to reach activation or meaningful engagement. Industry average activation:
~33% Confluence W2WAI activation rate: 11% Fully onboarded “champion” users: only 35%
Outcome
VaultPay saw a 50% increase in user sign-ups within the first quarter of launch, with 70% of users citing ease of use as the primary reason for adoption.